STUDY GUIDES
The Halo Effect does more than expose flawed thinking. It offers practical value for three different audiences. First, it can help managers think clearly about their companies, and as a result make smarter choices about strategy and execution. Second, it can serve as a guide for business researchers, identifying basic pitfalls in design and data gathering, and helping them improve the quality of their work. Third, it can aid journalists who might otherwise make careless attributions—that is, fall victim to the Halo Effect—or accept and legitimize questionable findings.
Study Guide for Business Researchers
Study Guide for Business Journalists
